"Kitaro" comes from the Japanese language and literally translated it means "nucleus".

In the metaphorical sense, it stands for growth and change and is thus a synonym for the rapid development of the KITARO company. The first KITARO men's collection was developed in Düsseldorf in 1997. After its successful launch it was quickly followed by the women's outer garments line. The first collection reflected great intuition and feeling for the needs of active and price-conscious customers. Even today, this thinking still runs through all KITARO collections like a gold thread.

The brand has now established itself as a specialist for upper body clothing in commercial price categories in the German textile industry.